Internet and Businesses Online

Social Media For Business The Do’S And Don’Ts Revealed

If you’re exploring social media for your business, it’s a good idea to be aware of good practices and the not so good practices.

Do create a plan

While there’s something to be said for diving right into social media – make sure you’re not doing it lemming-style for the wrong reasons; ‘because everyone else is’ or ‘because there’s so much cool stuff out there’.

Have a plan. Listen to what’s happening on the social web. Find out where your customers are. Then ask what do you want to achieve? Is it brand awareness, generate sales leads, engage with your customer, monitor your brand and the competition, educate your customers, get feedback and insights or leverage SEO? And how will you measure your effectiveness?

Do commit time and resources

While social media tools are free –the real cost associated with it is mainly time – and that means employees’ salaries.

Listening, engaging and offering value through social media is time intensive, so factor in the time element to your plans in order for your social media tactics to have a fighting chance of gaining traction.

Do welcome participation and feedback

Social media is about conversations, connections and sharing.

Invite customers to have their say (good or bad) and make it easy for them to do so.

Do be transparent with identity and intentions

Social media is also about transparency. Your audience will expect it of you – and if you violate this rule, you will undoubtedly be exposed.

For example, most professional bloggers now alert their readers to the fact that they are an affiliate when they promote a particular product or service on their blogs.

Do give to get

Building customer relationships online is just like building relationships and trust off-line.

Offer value to your audience; in content, free reports, rewards, assistance. Be helpful, interesting and friendly…. it goes a long way.

Do listen

Take the time to listen to the conversations on the social web. Identify who the influencers are; find out what your competitors are doing, monitor what your customers are saying (about your brand, your company, your industry, your people).

Identify the culture of each social network and be aware of and abide by the mores of behaviour within each network. Don’t be the guy wearing Speedos when everyone else is wearing a suit and tie.

Don’t be pushy, spammy or salesy

It’s a no-brainer. Social media users – and consumers today – are savvy and won’t tolerate being spammed or sold to. Would you walk up to someone and just say ‘Hi, want to buy my product?’ before making eye contact, introducing yourself and finding a connection first?

Use social media to offer value and nurture relationships – listen and engage first, sell second.

Don’t be fake

Social media is about being authentic. Find your voice and just be… you. Be real. Be human and use social media tools to build human to human connections.

Don’t publish traditional ads

Social media requires a different approach; it’s not about ‘pushing’ your product/service to consumers, it’s about ‘pulling’ them to you. How can you get their attention, build a connection and invite them over to your place?

Social media can be an effective method for companies increasingly to attain out to their clients and stakeholders. Your clients have been talking about social media, but if you aren’t talking targeted audience via the media networks like Facebook, Tumblr, Instagram, as well as Pinterest, you would be missing! Visit Website to know more about these!

Linda
Linda
Linda Alvarado loves writing about technology and science updates. She also loves to keep her mind and body fresh by doing intense workouts and meditation sessions.